Monday, July 4, 2011

Fast Food Chains fail in the United States USA

Fast Food Chains Fail in the United States USA

A national survey issued over the weekend found that hamburgers, fried chicken and tacos, fast food chains are no longer popular favorite among U.S. consumers, who increasingly demand better quality for their money .

McDonald's, Burger King, KFC and Taco Bell tops the list of chains with the worst score in the first ranking of major fast food companies compiled by the Consumer Reports organization.

Only 11% of customers surveyed gave ratings of "excellent" at Burger King, KFC, McDonald's and Taco Bell and between 15 and 19% of respondents who ate one of those chains said the food was fair, poor or very poor.

"Chains like McDonald's and Taco Bell presume to offer a high value product at low prices, but consumers do not necessarily think they offer much in exchange for a ticket," said Tod Marks, senior editor senior project, Consumer Reports said in a statement .

The survey is based on responses from 36,733 subscribers to Consumer Reports publication that made over 98,000 visits to 53 fast food chains.

Other major chains that were rated relatively low by consumers were Arby's, Quiznos, Domino's and Pizza Hut.

While 54% of respondents reported lower prices as a "reason" to choose a fast food restaurant in particular, however only 19% reported being satisfied with product quality relative to price.


But all is not lost for lovers looking for quality fast food at low prices. The survey found that restaurants In-N-Out Burger, Papa Murphy's and CiCi's Pizza offers the best quality at lower cost.

The survey revealed that many of the restaurants where diners chose as the best options for quality food and service are often fast food places that are only found in some cities or states.

In-N-Out Burger (with 264 restaurants in Arizona, California, Nevada, Texas and Utah), Chipotle Mexican Grill (with 1,100 restaurants nationwide), Chick-fil-A (1536 restaurants nationwide) and Papa Murphy's Take 'N' Bake Pizza (with 1,250 restaurants in 37 states and Canada) were among the top in its class.

The burger chain In-N-Out Burger scored the highest among the 53 covered by the Consumer Reports survey both as food and in service, value and speed.

Chipotle Mexican Grill restaurants were chosen as the best among the eight major Mexican food chains, and received high scores for food, friendly staff and service, the survey found.

The restaurant chain specializing in chicken that was preparing better identification of eight tested were Chick-fil-A, which received the diners surveyed a score marks to friendly staff and high marks for food, value and service speed.

Also, diners want a better experience and were generally much less pleased with the fast-food restaurants with local food and casual full service, according to the survey.

Complete grading of the 53 popular chain of fast food service in the survey is available on the website of the organization.

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